The Middle East is one of the fastest growing markets in the banking sector and as the population gets younger and more demanding, traditional banks need to move fast to keep up with the fierce competitors.
After the merge with Samba, SNB became the largest financial institution in the country and unveiled new vision and branding. Their old mobile app was primed for a complete overhaul.
We’ve simplified, modernized, and worked our magic around technological constraints delivering an incredibly effortless and enticingly visual experience.
We’ve simplified, modernized, and worked our magic around technological constraints delivering an incredibly effortless and enticingly visual experience.
An app used daily by millions requires to be practical and with customizable options. We gave users control over what products they see in their dashboard and allowed them to customize the look and feel.
An app used daily by millions requires to be practical and with customizable options. We gave users control over what products they see in their dashboard and allowed them to customize the look and feel.
We’ve created a modern and clean design language aligned with the new brand vision, and a scalable design system for tomorrow and beyond.
We’ve created a modern and clean design language aligned with the new brand vision, and a scalable design system for tomorrow and beyond.
Languages
Themes
User Journeys
Screens
Your favorite bank. On your wrist.
Your favourite bank. On your wrist.
“The Saudi National Bank is committed on innovation and evolving its digital offering towards superiority, through a distinctive user experience and seamless journeys that are digitally tailored. Customer experience has become the vital differentiating factor that distinguishes us from competitors, working with ALEA Design team has given us a market differentiation in re-imagining all customer and product journeys with high level of attention to every single detail resulting to be the best UI/UX Mobile Banking App in Middle East by Global Finance. The Team at ALEA bring a vast amount of experience not only in design perfections but in our case in banking and fortified the engagement through their market scan regionally and globally with function by function best practices. Looking forward for our next engagement with ALEA.”
Omar S. Yassine
Senior Executive Vice President
Head of Digital Banking